Royal Mail’s Half Year Results (2020-21) revealed for the first time in its history that parcels revenue is now larger than letters revenue, pointing to a need to review how to sustain the Universal Service.
Since most postal operators are experiencing a similar decline in addressed mail, will unaddressed mail volumes be sufficient to help sustain their USO?
Royal Mail research reveals retailers’ increasing use of unaddressed mail as it becomes more effective
Latest research in Denmark & Sweden shows retailers should look for a combination of print and digital marketing
“People can focus more easily on a printed advertisement. In that medium, longer and more detailed messages can be communicated.” The most important types of print marketing for retailers are unaddressed mail, business cards & posters.
The Facebook Boycott
More than 90 major advertisers are pulling advertising from Facebook & question social media’s effectiveness.
Two Sides demonstrate door-drops as a competitive marketing channel v digital
“Now we can compare the average of 6.9 days that a doordrop lives in the home with the 1.7 seconds that a piece of content 'lives' in Facebook's News Feed - a doordrop might cost ten times the Facebook activity on a cost per thousand basis but the 6.9 days equates to 596,000 seconds...”
How is Duplo helping postal operators create an efficient unaddressed mail distribution business?
Consolidating unaddressed mail into sets means fewer delivery days to households and greater efficiency. But collation of unaddressed mail into sets by hand can be a time-consuming and laborious process, leading to mistakes, job dissatisfaction and higher labour turnover. A Duplo collating system will typically do the work of at least 10 manual workers, and provides postal operators with an error-free set of advertising leaflets, securely held together and in walk order, ready for delivery to each household.
With turnaround times for collating unaddressed mail sets becoming shorter, and the need for social distancing in the current crisis, the change from manual to automated collation both increases productivity and minimises the number of staff required.