For small businesses, it can be challenging to get their products or services directly in front of their target audience. Hence why small businesses are seeking new strategies to attract new customers.
Booklets are capable of educating consumers about your brand and can act as an all-in-one marketing tool to help your business thrive.
Let's dive into some of the benefits of booklet-making for your business.
1. Sell Your Brand
Booklets strongly portray the story of your brand. By engaging via a physical media with customers they are more likely to feel connected to your business and become a customer.
2. Establishing Credibility
By using booklets to market your brand, you are demonstrating an investment in communication, which reflects credibility. They trust what you have to say, they will in return trust your product and services.
3. Booklets Can Market Everything
No matter what you wish to focus on, it can be put into a booklet! A well-put-together booklet will inspire consumers to begin a conversation with your brand after reading through it.
Whilst many forms of advertising and marketing these days are thrown upon consumers without them asking for it, booklets are convenient because they are a form of advertising your consumers are choosing to consume.
5. Create a Loyal Customer Base
In addition to this, booklets can even act as a reference in the longer term where your customers can refer back to time and time again for relevant information on your company. For this reason, booklets are a great method of maintaining a loyal customer base.
Booklets have no value until they are in the hands of your target audience. Get them distributed to strategic locations that will reach your target audience as soon as possible.
Some strategic locations might include waiting rooms, kiosks, packaged into your customer's orders, places of education, and public centres such as libraries or leisure centres. If you choose to put the booklet into a packaged order ensure it contains future offerings that will try to persuade the customer to spend their money with you again.
By creating an aesthetically pleasing booklet, you will encourage your customers to be drawn back to the booklet and use it as a reference. An eye-catching design will persuade people to take a look inside at the other content.
What’s great is that this comes at no extra cost for your business. Due to booklets coming in printed form, it is simple for customers to pass them on to friends and family, who could in turn also become one of your customers.
Believe it or not, traditional advertising methods create the best results, in comparison to digital marketing methods. With traditional marketing methods such as booklet printing, the benefits are much more obvious at first glance. Traditional marketing feels more authentic than digital marketing and this can in return attract new customers. Whilst digital marketing might be able to reach you with higher exposure, it won't necessarily gain new customers, whereas with booklet marketing this is not the case. Booklet marketing is a great way of gaining trust and developing a new loyal customer base.
To add to that, digital marketing is mainly consumed on the internet, straight away putting you in competition with thousands of other brands, all of whom are fighting for the attention of the consumer the same way that you are.
Bear in mind that your booklet is the chance to leave a lasting impression of your small business upon those who consume it, so take pride in its appearance and showcase what your business has to offer with pride, ensuring it represents your business in an appropriate way.
Are you a print provide? Or looking to bring your books in-house?
Duplo small, hand-fed desktop machines up to fully automated, high-quality production systems and booklet binding that can intelligently sheet feed both collated and uncollated sets, plus pretty much everything in between.
Our range of booklet-makers will meet the individual needs of your business in one booklet maker. Duplo booklet makers will broaden your booklet capabilities as well as automate your processes to optimise your profitability. Get in touch with the Duplo International team today by filling in this contact form.