An Introduction to Print Embellishment
Print Embellishment is the method of printing a clear, raised pattern to a sheet giving it a texture to feel, creating a tactile, and premium experience.
Duplo’s DuSense, print embellishment range enables print providers to emboss digitally. By printing, then exposing a clear varnish to ultraviolet (UV) light, which bonds and cures instantly, printers can affordably and flexibly offer added value to business cards, packaging, booklets and more.
Rather than coating the entire surface, digital spot UV has the capabilities to print as intricate as 600dpi. Mimic textures such as leather or water and build contrast between raised and matte surfaces that will instantly create a luxurious product that inspires and drives better engagement.
What’s the value in print embellishment?
Demand for premium print continues to rise, brand owners and marketeers want luxury print and packaging solutions that will make their products stand out - and they are willing to pay a premium for it.
There is an enormous number of benefits to embellishment in print marketing, here’s just 5 examples…
2. Brand differentiation
3. Perceived value
4. Tactile experience
5. Improved response rates
By incorporating embellishment, brands offer a tactile experience that engages more of the senses, making the printed piece more memorable and impactful.
To get your hands on our latest DuSense DDC-8000 applications or to talk to us about our digital spot UV range contact us.