Print Embellishments For Christmas
The tactile, luxurious feel of embellishments doesn’t just enhance visual appeal. For brands, it’s an opportunity to create memorable experiences for their customers, boost brand recognition, and increase profitability.
Types of Embellishments
You can use embellishment techniques to create a range of effects, including glitter, flock foil, and embossing. For instance, Duplo International's DuSense system offers a wide range of embellishment effects you can apply to Christmas packaging.
Here are some of the most popular methods commonly used for Christmas gift bags and boxes:
Involves cutting out shapes from pieces of paper and other light substrates. Conventional die-cutting utilises physical dies, while digital die-cutting uses lasers to create precise shapes and patterns.
A specialised printing process that applies metallic finishes to two-dimensional designs. Choose from various colours, including gold, silver, copper, and other metallic hues.
Involves pressing an image into paper or cardstock to create a raised texture. Embossing can be used for branding purposes and as a decorative effect on Christmas packaging.
A reverse embossing technique that applies an indented texture to surfaces. Debossing is used to highlight logos and other design elements, creating an impressive visual effect.
Special inks are applied to a substrate, followed by an application of glitter particles. Glitter can also be sprayed directly onto the paper or card stock during the printing process. This technique is perfect for Christmas labels, gift boxes, and greeting cards.
A coating that can be applied to surfaces for added protection and a glossy sheen. The varnish's finish depends on the type of substrate and the quality of the varnish. It’s available in various finishes, such as satin, gloss, and matte.
Spot UV Coating
Spot UV coating adds dimension to two-dimensional designs. It is ideal for accentuating logos, text, and images for brand recognition.
Metallic and Pearlescent Inks
Metallic and pearlescent inks add a glossy, shimmering effect to surfaces. They're more subtle than glitter but provide a luxurious finish for any packaging. The inks are available in various colours, including silver, gold and bronze.
Aqueous coating creates a glossy, waterproof finish that is scratch and smudge-resistant. It also helps to protect printed materials from fading due to light exposure.
Brands are constantly looking for ways to differentiate their products. Incorporating tactile elements into packaging has been proven to evoke an emotional response and establish a deeper connection with customers. Print embellishments also enhance product visibility in retail stores and other areas of promotion.
A 2020 study reveals that print buyers and packaging manufacturers are ready to pay 24% to 89% more for package printing that incorporates embellishments.
Newer technologies, such as digital cutting tables, make processes quicker, more affordable and flexible. Additionally, the advancements in digital printing have made personalisation and prototyping a much less time-consuming and costly processes. With the right equipment, you can produce high-quality prints at reduced costs.
Duplo International specialises in Spot UV Coating and other print embellishments. We also carry cutters, slitters, creasers, booklet makers, and shape cutters.
We can accommodate short- and long-run jobs using dynamic and multi-function finishing systems. View samples of our work here.
For more information about us and the services we offer, please contact us. We look forward to helping you create the perfect holiday packaging that meets your budget and printing needs