How effective is unaddressed mail? Print Provides a more powerful learning recourse. Unplugging from digital media taps into our neurological processes making more of an impact. The fact that unaddressed mail is an older media doesn’t mean it’s a bad one! In fact, the more we understand the way the human brain functions, the more we realise how powerful print really is.
Advertisers that value print value powerful communication.
To learn more and get access to the full report look out for Unaddressed mail: The power of print part 3.
Data Sources
ELMA Pan European Census 2017
Ian Gibbs, director of data leadership and learning at JICMail
2018 I Estudio de Publicidad Directa en España by Geobuzón
GFK 2017 NOM Folder Monitor
DMA Door-Drop Report 2017
Royal Mail Market Reach The Life Stages of Mail 2016
Canada Post / True Impact Marketing, Understanding the Impact of Physical Communications through Neuroscience, February 2015
Royal Mail, Doordrop Entries, DMA Awards Meta Analysis 2012-2015
FIPP Innovation in Media World Report 2019-20 edition
