Unaddressed mail: The power of print part two

Unaddressed mail: The power of print part two

How effective is unaddressed mail? Print Provides a more powerful learning recourse. Unplugging from digital media taps into our neurological processes making more of an impact. The fact that unaddressed mail is an older media doesn’t mean it’s a bad one! In fact, the more we understand the way the human brain functions, the more we realise how powerful print really is.

Advertisers that value print value powerful communication.

To learn more and get access to the full report look out for Unaddressed mail: The power of print part 3.

Read part one here.

Data Sources

ELMA Pan European Census 2017

 Ian Gibbs, director of data leadership and learning at JICMail

2018 I Estudio de Publicidad Directa en España by Geobuzón

GFK 2017 NOM Folder Monitor

DMA Door-Drop Report 2017

Royal Mail Market Reach The Life Stages of Mail 2016

Canada Post / True Impact Marketing, Understanding the Impact of Physical Communications through Neuroscience, February 2015

Royal Mail, Doordrop Entries, DMA Awards Meta Analysis 2012-2015

FIPP Innovation in Media World Report 2019-20 edition

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