The holiday season – whether that be the lead-up to Christmas, Hanukkah or another festive celebration – is a prosperous time for many businesses. People are looking to buy products and services more than ever before! This means that the way you advertise your business is more important than usual. If your advertisements aren’t eye-catching or innovative, potential customers might overlook you in favour of other providers with more festive charm!
Fortunately, we at Duplo International know the secret to securing customers this holiday season: quality print finishing for your print advertisements. Even a basic print finishing technique like laminating or binding can enhance the professionalism of your adverts and attract the attention of more customers. When it comes to gifts for the holiday season, people don’t want to let their loved ones down, and the more professional your business appears, the more likely they are to purchase. Yet, there’s far more to print finishing than lamination.
To learn more about print finishing, and how we at Duplo International can help with our own print finishing equipment, read on for more.
What Is Print Finishing?
Print finishing refers to the various techniques that enhance a printed piece after it comes off the printing press. Some print finishing solutions increase the durability of a print advertisement, and others increase the functionality, quality, and appearance. From brochures, magazines and unique packaging to sophisticated business cards and posters, print finishing techniques can be applied to anything and everything.
However, because print finishing is a term that lends itself to so many different techniques that all embellish in different ways, we’re happy to shed some light on the most popular techniques, as explored below:
- Binding – When printed pages come off the printing press, they can be loose and hard to collate. Binding, where pages are carefully joined together, is an effective way of making a jumble of print advertisements easy to handle and read. As a business, you could opt for saddle-stitching, wire binding, spiral binding and more for your products.
- Folding – Another print finishing technique, though it may seem simple, is folding. Unlike binding, folding creates a seamless edge between printed sheets to create brochures and pamphlets. Customers often love the compact nature of folded print, and folded pamphlets are far easier to distribute.
- Die-Cutting – Die-cutting is an intriguing process where a custom-shaped die, much like a template, can be used to cut printed materials into specific and bespoke shapes, imbuing advertisements with much-needed creativity. For example, this holiday season, why not create a printed advertisement in the shape of a Christmas tree or candy cane? Customers will love it!
- Embossing and Debossing – Embossing paper creates a raised, textured surface. Debossing creates a recessed surface, which can be used to make interesting and three-dimensional patterns for your printed adverts.
- Foil Stamping – Foil stamping is exactly as it sounds! You ‘stamp’ a metallic foil to certain areas of the print, during or after the printing process, to great and shiny effect. This is particularly effective at embellishing Christmas-themed adverts, like the baubles of a Christmas tree.
- Perforation – A popular, although admittedly underutilised feature of print advertisements today, perforation is a print finishing technique that creates small, evenly-spaced holes in printed materials. This is good for festive coupons, or so customers can tear portions of your advertisement to keep in future.
- Coating – The last print finishing technique to be discussed here is coating. At Duplo International, this often involves applying quality varnishes or glossy coatings to printed materials, for the purpose of enhancing their appearance and durability against rough handling or the elements outside.
How Can Print Finishing Benefit Your Business?
The wide range of print finishing techniques we’ve discussed above can benefit your business in a number of ways this holiday season, particularly if you invest in premium print finishing equipment through Duplo International, like the DuSense Print Enhancement range. To be more specific, some of the benefits that most of our Duplo customers experience include:
Branding
Especially when festive spirits are running high, good branding can make or break the success of your business. Quality print finishing reinforces your brand identity with custom finishes that stick in a customer’s mind, alongside showy special effects and textures that make your business more recognisable than all the rest.
Differentiation
Touching on that ‘recognisable’ quality that print finishing solutions provide, for businesses wrestling with a highly competitive industry – not to mention one that may be faced with an influx of eager consumers during the holiday season – well-finished print adverts, perhaps enhanced by a Duplo die-cutting or embossing machine, make you stand out from the crowd.
Sensory Appeal
For print, sensory appeal holds far more weight in customer preferences than businesses usually consider. A textured or debossed piece of print can engage all or most of a customer’s five senses, (some adverts can even be imbued with smells, like gingerbread!), meaning your advertisement is guaranteed to leave a lasting impression to bring customers back to your door later on.
Professionalism and Durability
Print finishing is the key to establishing a reputation of professionalism for your business, with the added advantage of making your print adverts last much longer! You don’t want your business cards rotting away in a customer’s pocket, or frequently handled product brochures losing their crisp shine.
Improved Functionality of the Print
By using print finishing solutions like folding or binding, you make your print more functional, and therefore convenient for new customers to your business to use. Brochures are more easily flicked through, and posters or pamphlets are easier to organise and navigate. The functionality of print finishing techniques is extensive.
Why You Should Opt for Print Finishing with Duplo International
At Duplo International, we have provided automated and easy-to-use print finishing solutions for several years, drawing the attention of countless, diverse businesses looking to boost their holiday profits. At the core of our own business is the fact that we strive to help you produce more – more advertisements, more profits, and more creativity – for the ultimate betterment of your business at a lesser cost.
Indeed, we operate across more than sixty countries to great effect, which is a testament itself to the desirability and effectiveness of our print finishing products. However, if the global spread of our products and services isn’t enough to inform you of our high quality, our customer testimonials also rate us highly!
Our key products are the business essentials, like booklet makers, shape cutters, machines for embellishment, creasers and slitters. Assuredly, because we’re an eco-focused, innovative, and creative-led print company, there’s very little our print finishing equipment can’t help you achieve.
Waste less time, manpower and money with the aid of Duplo International. There’s no time like the holiday season for business, and the sooner you invest in a Duplo product, the sooner you take your marketing to new heights.
Reach out to Duplo International, today
To invest in Duplo International’s automated print finishing equipment, don’t hesitate to explore the range of quality print finishing products here. Or, if you have queries and concerns about print finishing that have yet to be answered, reach out to a member of the Duplo International team at your earliest convenience.
This holiday season, there’s absolutely no time to waste. Bring your print advertisements up to scratch with our impressive variety of print embellishments, booklet makers, and print finishing solutions. We look forward to hearing from you.
