While a move towards digitalisation has reduced demand for some physical items such as manuals, payslips, invoices or statements, e-commerce has boomed increasing demand for high-quality packaging and labels, the rise in competition has also made brands look for solutions that make them stand out, particularly if they are luxury brands.
Print Service Providers (PSPs) need solutions to offer clients something extraordinary, something that sets their work apart from the rest and with Duplo’s DuSense technology, you can do just that.
Imagine producing ten different finishes from a single system, all in-house, without the costly overheads traditionally associated with print embellishments. The DuSense range empowers PSPs to deliver highly differentiated, premium products that can turn every print job into a powerful, high-value piece of art.
Read on to explore the value of each Spot UV Embellishment
- DuSense HoloEmboss
- DuSense Foil
- DuSense Multi Layers
- DuSense VDP
- DuSense Glitter
- Dusense Metalfx
- Dusense Spot Gloss
- Dusense x Cerlesence
- Dusense Uncoated
- Dusense Spot Matte
- DuSense HoloEmboss
Effect: This technique merges holographic light-reflective properties with the depth of embossing, creating an eye-catching, tactile design.
Application: Think about a luxury perfume box where the logo shimmers with a spectrum of colours as it catches the light. The embossed texture adds a layer of exclusivity, turning ordinary packaging into a luxurious experience.
Value for PSPs: HoloEmboss not only delivers stunning visuals but also a sensory experience that elevates the perceived value of the product. For PSPs, this means being able to offer clients a premium solution that’s in high demand for luxury goods, driving both demand and higher margins.
Effect: Adds a metallic foil finish to specific areas, creating a sophisticated, reflective surface that exudes luxury.
Application: Picture a high-end business card where the company’s logo shines in gold or silver foil. The moment it’s handed over, it makes a statement of professionalism and premium quality.
Value for PSPs: The allure of metallic foil lies in its ability to transform a simple print into a piece of art. For PSPs, DuSense Foil offers a cost-effective way to produce high-end effects that clients will gladly pay a premium for, increasing your profit margins.
Effect: Builds multiple layers of UV coating to create a raised, 3D effect, adding depth, dimension and texture to otherwise flat surfaces.
Application: Imagine a brochure where a featured product image subtly rises off the page, inviting the recipient to reach out and touch it. This effect can even mimic textures, like the feeling of leather seats in a luxury car catalogue.
Value for PSPs: Multi Layers turn ordinary print into an interactive experience, making your work not just seen but also felt. This ability to engage multiple senses can significantly increase the perceived value of your print products, leading to higher client satisfaction and repeat business.
4. DuSense VDP (Variable Data Printing)
Effect: Allows for the customisation of each print piece with unique designs, text, or images tailored to individual recipients.
Application: Envision a direct mail campaign where each recipient's name is highlighted in Spot UV, adding a personal touch that enhances the relevance and impact of the message.
Value for PSPs: VDP personalisation increases the effectiveness of marketing campaigns by making each piece feel bespoke. This capability allows PSPs to offer high-impact solutions that brands are willing to invest in, providing a strong return on investment.
Effect: Adds a sparkling finish that catches the light, perfect for festive or whimsical designs.
Application: Think of holiday cards with shimmering snowflakes or a children’s book cover that sparkles like the magic within its pages.
Value for PSPs: DuSense Glitter brings a touch of magic to print, making it memorable and precocious. This embellishment is especially valuable for seasonal promotions and niche markets, giving PSPs the flexibility to tap into various industries with a single system.
Effect: Provides a smooth, metallic sheen that gives printed surfaces a sleek, polished finish.
Application: Imagine a tech company’s brochure where the devices are highlighted with a metallic finish, reinforcing a modern and innovative brand image.
Value for PSPs: Metalfx delivers a cutting-edge, high-tech look that’s essential for industries where innovation is key. Offering this finish allows PSPs to cater to sectors that demand a premium, forward-thinking aesthetic, boosting your market appeal.
Effect: Spot Gloss applies a high-gloss finish to specific areas, enhancing contrast between matte and shiny surfaces.
Application: Picture a book cover where the title is matte, but the author’s name and key graphics are highlighted with a glossy finish, making them stand out dramatically.
Value for PSPs: Spot Gloss is a versatile tool in any PSP’s arsenal, offering a way to add depth and emphasis to key elements of a design. It’s a classic embellishment that can be used across a wide range of applications, enabling you to add sophistication to a diverse range of clients.
Effect: Scent creates memories, and Celessence evokes them by adding scent to your embellished print. Make your print leave a lasting impression on consumers
Application: In a crowded beauty landscape, be the brand that stands out by engaging every single sense before the consumer has even purchased – It is scientifically proven that engaging more than one sense makes an experience more memorable.
Value for PSPs: Offer your clients a unique solution that will make you a competitive provider, but also give them the tool to differentiate, make the strongest impression and stand out in their market.
Find out more about Celessence scent technology here.
Effect: Applies Spot UV to uncoated paper, creating a stunning contrast between the matte surface and glossy finish.
Application: Perfect for organic but premium packaging, adding subtle yet striking emphasis to key details.
Value for PSPs:Offers a premium, tactile experience on uncoated stock, enabling PSPs to charge more for high-end, potentially eco-conscious print jobs.
Effect: The raised effect of Spot UV but with the unique differentiation of a matte finish.
Application: Accentuate the tactile experience even further by mixing a raised matte finish with layered gloss details, perfect for making items like high-end packaging
Value for PSPs: Offer a highly differentiated and highly premium product, great for brands looking to create the feeling of exclusivity.
The Duplo Advantage for Print Service Providers
As the digital landscape grows, the demand for unique, memorable print products remains strong. For PSPs, offering a range of dynamic Spot UV embellishments is an opportunity to stand out, add value, and meet evolving client needs. Duplo’s DuSense technology provides the flexibility to deliver high-quality, tactile, and visually stunning results in-house — catering towards the growing trend for personalisation, differentiation and tangible experience having digital embellishment in-house will boost PSP’s profitability, and client retention. By embracing these innovations, PSPs can confidently lead the way in producing premium, high-impact print that leaves a lasting impression and continues to strengthen our industry.
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