Technology has completely changed the way many businesses work, giving us everything we need to do our job effectively at the touch of a button. As digital tools develop and improve, so does our reliance and loyalty to them. It’s tempting to turn your back on traditional means of getting work done, but print media still plays a huge role in how smoothly a business runs. If you’re thinking about chucking away the print tools for good, it’s time to remind yourself why printing is still essential in a world that’s obsessed with all things digital.
Print media still has an incredible amount of power in the marketing world, small, independent or in fact any businesses shouldn’t disregard. Printing and posting informative leaflets are an excellent way of getting awareness and letting people know about any current offers. Don’t fall into the routine of just sending an email out to customers; the chances are that they already have an inbox full of unread emails from similar companies. Print media is far more likely to be read and is arguably more effective than an email that will be soon buried by millions of others.
It’s not just the small businesses that can benefit from printing, it can help any company reach a new consumer entirely. Print media has always been highly effective yet is being left behind in favour of digital advertising. When you consider that some customers are already bombarded online or may not use the internet as often as others, a combination of the two is the best way of reaching your entire audience. There are plenty of well-known brands that have successfully used print marketing campaigns to engage with their audience, including The Ritz-Carlton Hotel. Businesses like this are aware of the importance of both types of media, using both to leave no corner of their client base unturned.
Printing may sound insignificant compared to a digital campaign, but a study explored by Small Biz Trends revealed that 85% of consumers were more likely to opt for a company that had printed materials including business cards, signs and flyers.
By avoiding one type of media, you’re missing out on potential customers. Remember that while you’re willing to go completely digital, many of your clients may be set on sticking with more traditional methods. Going paperless may cause difficulties in the future, such as if you need to invoice someone for a service and they need to file this away physically. Printing may sound insignificant compared to a digital campaign, but a study explored by Small Biz Trends revealed that 85% of consumers were more likely to opt for a company that had printed materials including business cards, signs and flyers.
When it comes to the benefits of printing, it’s important to also remember the everyday tasks rather than focusing on marketing. For example, there’s nothing worse than walking into a presentation unprepared without handouts or notes, or not being able to contently share emails by quick exchange of business cards, these are great examples of combining digital media with printed work. In summary we have demonstrated how we need the characteristics of each of these medias for the best engagement possible.
Source; 4 out of 5 Small Business Owners Say Print Materials Help Them Stand Out, 2018, small biz trends
