Designers are vital to the industry because they develop the concepts and designs used in print media. Without them, there would be no creativity or innovation in the industry. Over 400,258 businesses work as designers in the print industry, contributing a lot to the market.
This article will review some of the significant reasons print designers are essential to the industry and how they help shape it.
1. They Help Keep the Industry Innovative
Designers always come up with new and innovative ideas that help keep the industry fresh. Without them, the industry would become stale and boring. For example, designers were clever to have come up with the idea of using QR codes in print media. This was a new and innovative way to use print media to reach a wider audience.
Designers are always looking for new ways to use print media. They experiment with different techniques and materials to see what works best. It helps keep the industry moving and relevant in the ever-changing world.
2. They Make Print Media More Appealing
One of the main reasons designers are influential is they make print media more appealing. They do this by using their creativity to design eye-catching and attention-grabbing pieces.
Designers also use their knowledge of colour theory to make sure that their colours are complementary and work well together. They also use typography to ensure the text is easy to read and understand.
Designers see that the layout of printed material is easy to follow and makes sense, making it more enjoyable and convenient for customers to read.
3. They Help Give Print Media a Professional Look
When you hire a designer to work on your project, you are essentially hiring someone to give your project a professional look. Designers have the training and experience needed to ensure that your project looks its best.
They know how to use the correct font size and type and set up margins. They understand the importance of white space. These factors combine to give your project a clean and polished appearance.
4. They Help You Save Money
Working with a designer can help you save money in the long run. This is because designers can help you avoid common mistakes that can be costly to fix.
For example, if you were to design a piece without considering the bleed, you would have white edges on your designer print or work. It would require you to reprint the entire thing, which would cost you more. If you had worked with a designer, they would have helped you avoid this mistake.
5. They Help Businesses Stand Out
Designers also help businesses stand out. In a world with millions of businesses, it can be difficult to make yours prominent.
Designers can help you create a unique and memorable brand identity for your business. This includes developing a logo, choosing the right colours, and creating a tagline that accurately represents your business.
6. They Help Businesses Save Time
Designers can also help businesses save time by handling projects from start to finish. Companies don’t have to worry about finding a printer, getting the correct paper stock, or dealing with any other logistics.
Designers can handle all that so you can focus on running your business. Additionally, designers can often get discounts from printers and other vendors, allowing you to save more on your budget.
7. They Help Businesses Make Money
Lastly, designers can help businesses make money. They can create effective marketing materials to help companies sell their products or services.
Designers can develop eye-catching flyers and posters. Although we focus on print materials here, some designers also have a knack for creating stunning online ads and social media promos. They can do hybrid designing to help businesses reach a wider audience and generate more sales.
While there’s a slight abundance of designers in the job market, finding the right one for your company can be tricky. With so many design styles and personality types out there, it’s important to take the time to find a designer that will be the perfect fit for your team. Here are some tips.
- Define your design needs: Before starting your search for a designer, you must first define your company’s design needs. What kind of design work do you need help with? Do you need a logo, website, or advertisement designed? Once you clearly understand the scope of work, you can start narrowing down your search.
- Think about your company’s culture and values: It’s essential to find a designer whose values align with your company’s culture. After all, you’ll be working closely with this person and want to ensure that you gel well together.
- Consider their design style: Every designer has a unique style. When looking at portfolios, take note of the styles that stand out to you and see if they would be a good fit for your company.
- Ask for referrals: If you know any other businesses in your industry, ask for referrals. Chances are, they’ve had to go through the same process of finding a designer and can give you some good recommendations.
Print designers typically have experience and expertise in graphic design, branding, and marketing.
A freelance print designer is a professional who provides design services to multiple clients rather than working full-time for just one company. Print designers typically have experience and expertise in graphic design, branding, and marketing.
They use these skills to create various printed materials, such as advertisements, brochures, business cards, magazines, product packaging, signage, and more. Many freelance print designers also offer web and digital design project services.
There are many benefits to hiring a freelance print designer. One of the biggest advantages is saving money on design costs. You’re only paying for the design work that you need rather than paying a full-time salary and benefits package.
Another benefit of working with freelance print designers is that you can access a wider talent pool. When you’re not limited to just local designers, you can choose from designers worldwide. It gives you a better chance of finding the perfect designer for your project.
Additionally, freelance print designers are more flexible and can work around your schedule. This is especially helpful when you need to finish a project quickly or have last-minute changes.
Other advantages worth considering are:
- You can use design agencies when you need them without the overhead.
- Designers will have a good understanding of prepress and printing processes.
- Design agencies can offer a wealth of experience and expertise, too.
- You can often get discounts on design and print using the same company.
- You can develop a good working relationship with your designer and build trust over time.
Hiring a freelance print designer is likely your best option if you’re on a tight budget.
There’s no right or wrong answer when choosing between a freelance print designer and a full-time print designer. The best decision for your business will depend on your specific needs and budget.
Hiring a freelance print designer is likely your best option if you’re on a tight budget. You’ll be able to get the design work you require without needing to pay for a full-time employee.
On the other hand, if you have the budget to hire a full-time print designer, there’s no reason not to take that option. A full-time designer is your best bet if you need someone to be available full-time to work on your design projects.
A full-time print designer may also be a better fit if you’re hiring someone who can also help with other aspects of your business, such as branding or marketing.
In terms of skills, freelance and full-time print designers can both have experience and expertise in graphic design, branding, and marketing. Freelancers may have a more limited portfolio than full-time designers, though, unless they have worked in the industry for some time.
Take your time and research well to find a print designer you can entrust with your projects. Look at multiple portfolios and choose a designer who you feel can meet your needs.
Whether you invest in a full-time or freelance arrangement, a print designer is a boon to your business. They help you save money on design costs, access a wider talent pool, work on your project full-time or be flexible with their schedules. The right designer can help take your business to the next level by creating high-quality designs that stand out from your competition.
If your company works with a designer, empowering them with the right tools and equipment pays off. Duplo International offers a broad variety of print finishing products that can help streamline the design and production process, saving your business time and money.
Get in touch with us today to learn more about our print finishing solutions and how we can help you take your business to the next level.