Small folding cartons are ideal for many small products and can lend a really professional appearance to help artisan products punch above their weight.
Example : Printing on 350gsm single sided packaging board, laminated, 3D sensory coating applied with Duplo DuSense, foil applied by DuSense Digifoil, cut and creased using PFI Blade B3
Then also, but not necessarily in this order …
Consider your job onboarding process
Look at the processes you use to take in new job requests, is it using a web-to-print solution? You may need new fields or new dialogue to capture information. Your processes relating to estimating and quoting will need updating to ensure pricing is accurate for your sales teams.
Consider what new investment you require, especially what could make you different to your competitors. After all, if you have the same equipment and software tools as a competitor, you will quickly enter a price war – and the whole purpose of this new strategy is to create profit not give it away! Are your workflow tools suited to adapting from a few long runs to many short runs? Do you have design tools relevant for both two-dimensional labels and three-dimensional packages? Finishing essentials may include laminating, foiling, adding tactile effects and of course some kind of cutting device more than a guillotine.
Suppliers to the conventional packaging sector have equipment, processes and skills that are uncommon in a commercial printer; and likewise they lack the knowledge of users of digital presses, variable data and handling many short runs that are typical in a PSP. Both sides appreciate the potential risks and knowledge of the other, so a good starting position can be by partnering with another local business, providing the gaps in their offering.
In conclusion …
Don’t just think “packaging”, think “shapes” and “product”. A non-packaging partner could be a company providing photo and seasonal gifting, but together you could add shaped greeting cards, wedding invitations, or small personalised gift boxes. A thorough review of where you are, where you want to go and what the impact will be on your business are essential. Please contact us to discuss how Duplo’s packaging solutions could be the perfect investment and help you get ready to generate new revenue with packaging.
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