In February 2020 we shared with you our Top 5 packaging trends for 2020, since then a lot has changed. As consumer buying habits are always changing and have sped-up ever more so recently Duplo are predicting, again the impact we think it will have on the packaging industry.
Read on to discover our forecasted packaging trends for the year ahead.
Delivering an experience
With the current events taking the majority or our shopping online, how can brands give their customers a rememberable experience? That’s where packaging can deliver. For example, as many retailers have been driven online the only physical interaction that their customer has with the brand is when opening their delivery. If brands can produce a packaging that exceeds expectations, is unique, and builds excitement- an experience when opening their order they are connecting with their customer.
Printers that have the capabilities to build, unique, and powerful packaging solutions for the delivery sector have huge opportunity as this trend grows in today’s market.
Sustainable packaging, replacing plastic with paper
In 2021 the expectation for sustainable packaging doesn’t waver. The impact a brand makes on the environment remains a priority for consumers when making a purchase decision, making it an equal priority for organisations. Brands will be searching ever more for sustainable solutions for their packaging, labels and stickers, growing demands for paper or card and non-coated solutions, all recyclable, all fitting with the brand’s and customer’s sustainability values.
Story driven packaging
Can your solutions capture the characteristics of a brand within its packaging? Companies are looking to push their brands as far as possible with their packaging, whether it be through a unique shape, a vintage style or even personalisation brands want to captivate customers with their packaging. In 2021 we will see packaging that creates hype and serves a larger purpose than just wrapping or protecting a product, it will achieve a marketing message.
On Demand Digital Packaging
Long print runs are being replaced with customised, targeted low number print runs, including in packaging. We will see on demand digital packaging on the rise as brands seek to boost their packaging to attract the market over the competitors and maximise their ability to influence a purchase decision. Printers that have solutions to add value to print such variable data, personalisation and short runs will be able to give brands the competitive touches they are looking for.
Duplo’s packaging solution is flexible, automated, and intelligent capable of creating innovative, captivating and premium packaging solutions to enhance brands and drive sales. Talk to us to find out more.