Booklet Design Ideas that Made an Impression

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Booklet examples

The growth in popularity of digital media has taken some attention away from printed materials, enough so that their absence has helped our hearts grow fonder.

Print will continue to be valuable in advertising because it has better conversion rates, strong audience demographic targeting, and trust-building capabilities.

That said, print advertising can be more costly than digital alternatives. This is why businesses need to be smarter and more creative about their campaigns. Churning out lavish brochures and booklets blindly is not the way to go.

This article will look at different examples of printed booklet designs geared towards promoting businesses. These booklet designs are exceptional because they have left their impression on the minds of consumers.

If you are looking for booklet design ideas, these examples can provide you with a range of inspirations. Some can be mimicked easily, while others may require additional planning or resources. They will all be helpful nonetheless.

Colourful Calendar by Jonathan Davies

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Colourful booklet

One of the most straightforward designs on this list, this 14-year-old calendar associates each month of the year with a colour. Blue, for example, represents January, while red represents July. The colour associations were made with each month’s temperature and overall feel in mind. When you open the booklet’s pages, each page will also feature the colour of the month.

While, again, being simple, this booklet design just works because of its use of colour. People already have strong associations with colour, enough to influence how we feel and behave, even when we do not notice it ourselves. According to Oberlo, colour can even affect our purchasing decisions.

Capitalise on colour in your business. Create booklets designs that take full advantage of colour psychology. Using red, orange, and yellow, for example, can influence people to crave your food service.

Popup Brochure by Altus

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pop-up booklet

Altus is a real estate development group headquartered in Canada. To promote one of their condominium projects, they created a brochure with popup designs. While popups in booklets have been done countless times before, this particular brochure is special because of what the popups represent.

Aside from the novelty of designs popping up as you scroll the page, the cutouts here also represent how living in Altus places you above all the other buildings and units in the neighbourhood. Altus used this simple design to help potential real estate buyers the chance to visualise their life in the high-rise.

Ikea had a similar use of popup designs in their brochures. When you open their promotional booklet, you can witness an entire bedroom unfold or pop up, complete with furniture and fixtures.

While your business may not benefit from directly adopting this booklet design layout, the main lesson here is to use popups to enhance your product or service, not just as a gimmick. In fact, that advice works for the range of features you can use when printing booklets.

O Leaflets by Drop Inn

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Oleaflet

Drop Inn is a hostel in Singapore that caters to cash-strapped travellers looking for easy and quick accommodations. Understanding this, the hostel chose to distribute a leaflet with all of their important information available like contact information, address, and even rates. The best part of this campaign was that these were printed on huge letter “O” leaflets.

It works in several ways. First, the Drop Inn logo has the letter “o” lower than the rest of the text and slightly tilted to convey it dropped. Second, is that seeing a large singular letter “o” posted on bulletin boards or handed out will automatically catch the attention of people. And by including all the necessary information about their hostel, their potential customers can easily make a decision as well.

While using various attention-catching shapes for your booklet or brochure is the easiest lesson here, there is another, more impactful one – it’s understanding your market. You can incorporate that into your booklet design layout if you have a good grasp of how your target demographic makes purchasing decisions. This can be achieved through comprehensive market research and experience.

Climate Change Brochure by WWF

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Booklet example

WWF is known for their stance on caring more for animals. They released a booklet that immediately catches your attention with its striking heading. In this case, they wrote ‘LAND MAMMALS AT RISK’ or ‘ALL BIRDS AT RISK.’ These headings are printed using blank ink on white paper. Its use of all caps and the sheer size of the typeface contribute to how noticeable the header is.

This brochure is exceptional not just because its headings are attention-catching but also because they convey a sense of the clear-cut urgency of their advocacy. WWF has undoubtedly created cultivated more awareness about animal welfare using this campaign.

For businesses, large and striking headings can be handy tools. That said, it’s only the first step. Once you have their attention, you need to get across what’s in it for your customers clearly. Printing a headline like ‘FREE DONUTS!’ if you run a bakery, for example, will immediately catch the eye of the viewer, who will unquestionably read on.

Special Print Advert by Penguin Publishing

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Book example

Penguin, the world-renowned publisher of classics and bestsellers, started an advertising campaign targeting people with visual impairment. Instead of writing out the words to promote their selection of audiobooks, they used braille in their print ad. 

Since listening to audiobooks is one of the best ways for those with impaired vision to enjoy their favourite novels, the advertisement was designed for them.

If you have a similar target demographic, then this type of booklet design can yield outstanding results. If not, you can still use the tactile nature of the medium to your advantage.

According to Forbes, physical items that a person can touch and feel can be more memorable than their digital counterparts. This works excellently in print marketing[1] . Take advantage of textures, shapes, and other tactile design elements to promote your products and services in a way that your target audience can better retain.

Other Booklet Design Tips

The following are a few pointers that can generally apply to various booklet design layouts:

  • Readability – One of the primary purposes of your booklet is to convey information. It only makes sense that your text should be easily readable. It means paying attention to font size, character and line spacing, and even font colour.
    When choosing typefaces, the consensus is to only use up to three different styles. Using more can lead to visually disjointed inconsistencies and even confusion. Find typefaces that work well together and try to avoid decorative font styles.
    Text-wrapping is also an important consideration
    [2] , especially if your booklet will use several pictures. The objective here is to leave enough space whenever necessary, so the image and the text do not take attention away from each other.

     
  • Balance – Balance is one of the most important elements of design. People are naturally drawn to visually balanced images and scenes. This can show itself in shapes, colours, and even text. Every element added to the booklet design has a certain visual weight. While this may not be easily quantifiable, it is something you can immediately tell.
    That said, balance does not necessarily mean the weight of one side should equal the other. It’s about arranging objects in your layout in a way that will not feel chaotic and haphazard.
    White or blank space can also be a powerful tool if used correctly. It can help bring both balance and emphasis on your designs.

     
  • Images – If you are creating a booklet for print advertising, you will more than likely use pictures to enhance its design. If your booklets or brochures are too text-heavy, they will risk boring your reader. This also applies to information-heavy sectors like research and development.
     

When adding images to your design, make sure that every one is high-quality. Having blurry or pixelated images in your booklet will make it look less professional, which can cause your readers to view your business as unprofessional.
Find good images and showcase your products and services in the best light. As mentioned above, text-wrapping will also help you create separation between your pictures and text.

Takeaway

Booklets for print advertising still have their place in this increasingly digital world[3] . Understanding what makes a good booklet design can go a long way in ensuring your print marketing campaign is successful.

Use colour intentionally. Don’t just add popups as a gimmick. Explore different print shapes and sizes. Understand your target market. Employ striking headlines. Take advantage of textures and other tactile qualities of the medium. Take note of readability, balance, and image quality.

Follow all these pieces of advice to help you create the most effective booklet design layout to promote your business.

Learn more about design and print marketing when you get in touch with our team. Fill out the form on our contact page to reach out. You can also read our other blog resources for more tips. Duplo International is a trusted provider of high-precision, efficient, and automated print technology to businesses in more than 60 countries around the globe.